BNJ is a dynamic company formed by an experienced team from JYP Thailand, led by Mr. K-Jay. With over 15 years of expertise in K-Pop artist management as the former Managing Director at JYP Entertainment, one of the Big 4 K-Pop labels, Mr. K-Jay brings a wealth of knowledge and a robust network of close relationships with Korean music labels and K-Pop artists. He spent 8 years spearheading JYP’s operations in Southeast Asia from Thailand, ensuring a deep understanding of local cultural sensitivities.

Our team, comprising former JYP Thailand employees, has worked together for many years, building strong teamwork and accumulating extensive experience. This vast experience, combined with strong industry connections and deep-rooted teamwork, positions BNJ as a formidable player in the industry, ready to deliver outstanding results.